TGROUP's Innovation, Leaping Forward as a 'Tourism Development Company'... 'Beyond a Simple Travel Agency, Towards a Sustainable Tourism Ecosystem'

Realizing 'Beyond Tourism' – building a comprehensive solution based on a proprietary 5-stage lifecycle, from research to branding and execution

Sustainable growth and evolution: transforming from a smart tourism brand in 2019 to a professional development company with an eco-friendly identity in 2026

An integrated Korea–Vietnam network – unrivaled local infrastructure and heightened trust
 

There is a company redefining the tourism industry – not as a mere sale of itineraries or products, but as a sustainable ecosystem where people, culture, businesses, and local communities coexist. This is the story of TGROUP, a global company opening a new chapter in the tourism market through its unique mechanism connecting Korea and Vietnam.

'Beyond Tourism,' a New Perspective on Tourism
TGROUP does not define itself as a simple travel agency, design firm, or general consulting company. The identity it pursues at its core is that of a "Tourism Development Company."

With "Beyond Tourism" as more than just a slogan but a value put into practice, TGROUP develops comprehensive solutions across the tourism sector by combining strategic thinking, multifaceted research, spatial and experiential design, and technological innovation. The goal of every project is clear: to create more attractive destinations, drive the growth of partner businesses, and leave lasting value in local communities long after the journey ends.

#A 5-Stage Value-Creation Lifecycle and 6 Core Competencies
The core of TGROUP's differentiated value in the market lies in its proprietary lifecycle framework. Rather than offering one-sided services, TGROUP applies a five-stage virtuous cycle spanning everything from project planning to dissemination.

First, THINK – in-depth market research and data analysis. Second, DESIGN – three-dimensional conceptualization of brand, space, and experience. Third, DEVELOP – field-driven, independent project development and operations. Fourth, CONNECT – organically linking local communities with global networks. Fifth, SHARE – the continuous sharing of accumulated experience and know-how.

This lifecycle operates organically through six core competencies: △ Research, covering tourism research and policy/data analysis; △ Strategy, establishing destination and investment strategy; △ Design & Build, creating brands and experiential spaces; △ Development, carrying out actual project execution; △ Experience, delivering premium on-site experiences such as golf, MICE, and technical visits; and △ Communication, handling multilingual content and media promotion – all working together like interlocking gears.

From Smart Tourism in Da Lat in 2019 to a Global Tourism Development Company in 2026

TGROUP's history began in Da Lat, Vietnam, in 2019. Initially established under the name "TGROUP Trade & Travel JSC," the company built its foundation by launching SMARTOURISM, a smart tourism brand based on "ABC Technology" encompassing artificial intelligence, big data, and technology convergence.

At the time, the company established a friendly and innovative image through a logo modeled after the green tea leaf – a local specialty of the Da Lat–Lam Dong region – and its mascot, "Tiso."

By 2026, TGROUP underwent a much larger repositioning. It fully transformed from its original trading and simple travel business into a "Tourism Development Company." Alongside this shift, the company adopted a minimal, one-color visual identity designed to minimize environmental impact, further solidifying its identity centered on sustainable tourism development.

A Solid Global Network Connecting Korea and Vietnam
Behind TGROUP's growth lies a robust infrastructure that combines local expertise in Vietnam with a deep understanding of the Korean market.

Built on trust, the company has successfully operated premium golf tours and MICE solutions across Vietnam, including in Da Lat, Da Nang, Ho Chi Minh city, Phu Quoc... Domestic and international clients who have used its local services have consistently given it a perfect rating, along with praise for its "seamless itinerary management and top-tier local service."

TGROUP's journey does not stop at developing one-off tourism products. By uncovering the unique value of each region and reinterpreting it through data, design, and strategy to build a sustainable ecosystem, TGROUP's endeavor is setting a new milestone for where the tourism industry should head next.
 
TGROUP CEO Nguyễn Minh Tân
△ An innovative bridge connecting the Korean and Vietnamese tourism industries… The "Beyond Tourism" vision of TGROUP CEO Nguyễn Minh Tân, a graduate of Hanyang University

In the tourism market connecting Korea and Vietnam, there is a leader building a future-oriented tourism ecosystem based on unrivaled expertise and network. He is Nguyễn Minh Tân (hereafter "Minh Tân"), CEO of TGROUP, a premium Vietnam-based tourism development company.

△ Expanding the global network – joining the International Tourism Forum Association to advance Korea–Vietnam tourism cooperation and sustainable development

CEO Minh Tân recently officially joined the International Tourism Forum Association, following a meaningful meeting with Chairman Shin Jung-mok and Chairman Lee Seok-woo, prominent figures in the Korean tourism industry who lead the association.

This is expected to elevate the level of tourism exchange between Korea and Vietnam, further strengthening sustainable tourism development solutions that benefit both local communities and businesses, beyond simple travel itineraries.

A Deep Connection with Korea – A Leading "Korea Expert" with Both Academic Theory and Field Experience

CEO Minh Tân's greatest competitive edge lies in combining a deep understanding of Vietnam's local infrastructure with strong expertise in Korea. Having majored in Tourism and Hotel Management at Da Lat University in Vietnam, he gained hands-on experience in tourism policy and regional development while working as a civil servant at the Da Lat–Lam Dong Department of Culture, Sports and Tourism.

△ An academically and practically accomplished "Korea expert" leader – from a Vietnamese civil servant to a master's degree in Tourism Policy from Hanyang University, and now a global executive

He later moved to Korea, where he earned a master's degree in Tourism Policy from the Graduate School of Hanyang University, gaining firsthand experience with Korea's advanced tourism systems and policy know-how.

During his time at Hanyang University, he also distinguished himself academically by participating in the BK21 PLUS research project and serving as a research fellow at the Tourism Policy Research Association (TOPA Korea).

He also worked as a reporter in the Global News Department of Asia Today (Ajunews) Corporation, vividly documenting economic and cultural exchanges between Korea and Vietnam. This unique background has become a key asset that has shaped him into a top-tier executive spanning both countries' tourism industries.

Leading TGROUP's Innovative Growth – From Smart Tourism to a "Tourism Development Company"

Founded in Da Lat, Vietnam, in 2019, TGROUP has achieved rapid innovation under CEO Minh Tân's leadership. After launching the "SMARTOURISM" brand in its early days – encompassing artificial intelligence, big data, and technology convergence – the company has recently expanded its positioning beyond a simple travel agency to become a full-fledged Tourism Development Company.

△ Building an innovative tourism ecosystem – moving beyond a simple travel agency to lead TGROUP as a "tourism development company" that integrates research, design, and development

The core slogan CEO Minh Tân has put forward for TGROUP is "Beyond Tourism." The vision is to evolve tourism beyond a one-dimensional business of attracting visitors and selling products, into an ecosystem where six core competencies – Research, Strategy, Design, Development, Experience, and Communication – are organically combined.

Guided by this vision, TGROUP has completed a network linking its headquarters in Da Lat, Vietnam, its Ho Chi Minh City branch, and its Korean corporation, Woorineunjoda Co., Ltd. The company has built strong external trust – including a perfect 5.0 rating on TripAdvisor – through a diversified business portfolio spanning premium golf tours, MICE, familiarization (FAM) tours and site inspections, and destination marketing.

Joining the International Tourism Forum Association – Opening a New Chapter in Korea–Vietnam Tourism Cooperation

CEO Minh Tân's joining of the International Tourism Forum Association is expected to be an important turning point in strengthening the global network among tourism experts from both countries. This participation in the forum, made possible through the keen interest and support of Chairman Shin Jung-mok and Chairman Lee Seok-woo, is set to accelerate practical infrastructure connections and private-sector tourism policy exchange between Korea and Vietnam.

CEO Minh Tân stated, "It is a great honor to be able to contribute to the development of the tourism industries of both countries through the International Tourism Forum Association, drawing on the academic knowledge I gained at Hanyang University and my field experience in Vietnam." He added, "I will do my utmost to expand sustainable tourism development and premium inbound and outbound exchange going forward."

CEO Minh Tân's "Beyond Tourism" blueprint – proven through action rather than remaining a mere slogan – is expected to bring meaningful change to the Korean and Vietnamese tourism markets, and to the global tourism industry beyond.

Source: TTL News
Original article: [https://www.ttlnews.com/news/articleView.html?idxno=3140495]