DESIGN & BUILD

DESIGN — where ideas become experiences

People remember the atmosphere of a destination, not its structure. Design in tourism is therefore not only about aesthetics — it is how a destination tells its story and leaves an impression on the traveler's heart.

TGROUP's Design capability is led by TOUCH (Tə:CH) — the venture between TGROUP and BUSKER, the first specialist group in Vietnam for design and build of tourist destinations and attractions. The tourism industry demands more than just buildings — it requires the seamless integration of narrative, environment and functionality.

TOUCH (Tə:CH) — Tourist Destination Development & Design

We design and build DESTINATIONS, not just facilities

• Destination Assets — landmarks, cultural attractions, theme parks, botanical gardens, museums, galleries, and iconic visitor experiences.
• Hospitality & Accommodation — hotels, resorts, boutique hotels, villas, glamping, and unique experiential lodging concepts.
• Visitor Facilities — visitor centers, restaurants, cafés, retail areas, souvenir shops, food courts, rest zones, and night markets.
• Mobility & Infrastructure — cruise terminals, cable cars, shuttle buses, electric carts, parking areas, lifts, and smart transportation solutions.
• Leisure & Experience — adventure activities (zipline, kayaking, trekking), golf courses, wellness centers, swimming pools, and recreational facilities.
• Culture & Art Spaces — theaters, art workshops, performance stages, and immersive cultural venues.
• Smart & Operational Systems — security systems, CCTV, first aid stations, digital signage, AR/VR experiences, LED displays, and intelligent operational solutions.

From idea to space: every design begins with local identity

How TOUCH creates destinations

We don't just design destinations. We create places people love and remember forever.

• Master Planning — developing integrated destination concepts that seamlessly blend hospitality, commerce, culture, and unforgettable experiences.
• Contextual Design — drawing inspiration from local nature, heritage, and identity to create authentic and distinctive destinations.
• Visitor Experience Design — crafting memorable journeys focused on emotion, discovery, flow, and meaningful connections.
• Design-Build Delivery — a fully unified approach from concept to completion, delivering quality, efficiency, and precision in every project.
• Hospitality Setup & Operations — comprehensive operational support including pre-opening setup, SOP development, staff training, OTA distribution, revenue management, and guest experience optimization.
• Long-term Destination Success — designing sustainable, operationally efficient, and future-ready destinations built for lasting value and growth.

THE TGROUP DNA IN DESIGN & BUILD

Our design begins with identity, not with trends.

Copying another place's model is the fastest way to impoverish a destination. Every space TOUCH designs must tell the story of its own land — like the Datanla reception center, inspired by waterfalls, pine forests and the culture of the K'Ho people. What remains after each project is a destination that operates well, an identity preserved, and a community proud of its place.

WORKING PRINCIPLES

• Context before drawings — we study local nature, heritage and identity before the first line is drawn.
• Design that serves operation — we never hand over spaces that look good in photos but suffer in operation.
• One accountable partner — a unified design-build model from concept to completion.

SELECTED TOUCH PROJECTS

• ADAMAS – Prime Cruise Ship — a modern waterfront destination integrating a luxury cruise vessel, passenger terminal and vibrant public riverfront.
• Datanla Tourist Area, Da Lat — a new reception center and a large-scale ecotourism renovation: sustainable master planning, immersive visitor journeys, landscape architecture.
• Town Flora – Welcome Barn Cau Dat — a high-altitude tourism destination in Cau Dat, Da Lat.
• The Bunker — a container outlet complex combined with a K-Pop event ground.
• Canh Tien Restaurant (Datanla), Eagle An Phu Golf Driving Range, the KOCHAM office — F&B, golf and workspace projects.

See the full portfolio at busker.vn/projects.

Q&A

What project scale does TOUCH take on?

From F&B and office renovations and boutique hotels to the planning and construction of entire tourist areas — TOUCH is the first specialist group in Vietnam for destination design & build.

Design only, or construction as well?

Both. The Design-Build Delivery model keeps one partner accountable from concept to completion — closing the usual gap between drawings and the built result.

Can projects in distant provinces be handled?

Yes. TOUCH conducts field surveys nationwide and has delivered projects in Da Lat, Ho Chi Minh City, My Tho and beyond.

Design is the link between Strategy and Development in TGROUP's project lifecycle: strategy tells what to do, design turns it into experience, development brings it to life.