RESEARCH

THINK — every TGROUP project begins with thinking and data

Under Beyond Tourism, the value of tourism is not built on intuition. For a destination to become better, it must first be properly understood: who its visitors are, what they need, what is holding growth back, and which resources are being overlooked. That is why every decision at TGROUP about a destination, a product or a policy begins with serious research.

TGROUP holds a rare advantage: an academic foundation in tourism science and tourism policy trained in Korea, combined with practical data accumulated through years of operating international travel between Korea and Vietnam. We understand both the theory and the field — which is what makes research truly applicable.

This service is for: destination management and promotion agencies, project investors, travel and hospitality businesses, and research organizations needing reliable data on the Korea–Vietnam market.

Research is the first step in the lifecycle of every TGROUP project

What TGROUP does

• Market and traveler behavior research — demand surveys, trend analysis and experience measurement of Korean travelers in Vietnam and Vietnamese travelers in Korea.
• Tourism policy research — smart tourism, sustainable tourism and destination development policy, benchmarked against international experience, especially the Korean model.
• Destination surveys and data — field surveys, data collection and analysis for planning, investment and operation.
• Tourism science cooperation — connection with universities, research institutes and a network of professors and experts in Korea; support for tourism researchers.

Vietnam–Korea tourism science exchange activities initiated by TGROUP

How TGROUP works

1. Defining the question — clarifying the research question and how results will be used, together with the client.
2. Designing the method — qualitative, quantitative, field survey or mixed, depending on scale and budget.
3. Collecting and analyzing — primary data, secondary data and international benchmarks, cross-checked.
4. Reporting recommendations — clear findings, ready to be used as direct input for strategy, design and development.

A network of tourism researchers and experts in Seoul, Korea

THE TGROUP DNA IN RESEARCH

Beyond Tourism does not begin with answers. It begins with the right questions.

For TGROUP, research is never a formality to justify decisions already made — it is how we respect destinations, businesses and travelers. What remains after each research project is not just a report, but a data foundation and market understanding our clients keep using for years.

WORKING PRINCIPLES

• No conclusions without sufficient data — even when a quick answer would please the client more.
• At least two independent sources cross-checked before any recommendation.
• Reports must be usable — every recommendation is tied to concrete action, never left as general observation.

SELECTED ACTIVITIES

• Participation in the Vietnam–Korea Tourism Cooperation Forum in Da Lat — a UNESCO City of Music.
• Expert commentary on Korean traveler trends in Vietnam on KBS World Radio.
• Building the Da Lat – Lam Dong rural tourism data platform: smart maps, destination information and eco-tourism experiences.

Q&A

How is TGROUP research different from a typical market research firm?

We work only in tourism, and in both roles at once: academically trained researchers (in Korea) and active operators of Korea–Vietnam international travel. Our data comes from the field, not only from the desk.

How long does a research project take?

It depends on scope and method. After a scoping discussion, TGROUP confirms the timeline and deliverables before starting.

How is the cost calculated?

Based on the agreed scope and method, with a transparent itemized quotation. The first scoping discussion is free of charge.

Research findings form the foundation for TGROUP's other capabilities — from Strategy and Design to Development. Because we believe a destination can only become better when it is properly understood.