Hoàng Huân
02.07.2021
Marketing is a combination of activities to motivate people to buy the product. A marketing programmecombines a number of aspects for an integrated, viable and strategic plan which is known as marketing mix. The marketing mix which consists of Product, Price, Promotion and Price was introduced by E. J. McCarthy in the year of 1960. This 4 Ps have been expanded its meaning and significance by marketing professionals to 8 Ps in order to better position the products strategically in the tourism market.