Science tourism

  • Marketing is a combination of activities to motivate people to buy the product. A marketing programmecombines a number of aspects for an integrated, viable and strategic plan which is known as marketing mix. The marketing mix which consists of Product, Price, Promotion and Price was introduced by E. J. McCarthy in the year of 1960. This 4 Ps have been expanded its meaning and significance by marketing professionals to 8 Ps in order to better position the products strategically in the tourism market.

  • Definition of Marketing by American Marketing Association (AMA)2016: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging of offerings that have value for customers, clients, partners, and society at large”

  • "See the world: It's more fantastic than any dream." (Bradbury once said). Indeed, seeing the world has always been a demand and tourism has alway been a worthy area to invest in. However, tourist behaviors have changed recently. And the question is: How travel company should adjust their business strategies to catch the trend?

  • The purposes of this study were to identify differences between three national groups (Chinese, Korean, and Japanese) using preferred night-time activities and attractions and preferred nighttime travel options and to examine differences in night-time activities participated in while in a particular destination (Jeju Island, South Korea) and in ratings of overall quality and satisfaction between the three national groups.




  • Vinpearl Discovery 2 Phu Quoc


    Located alongside a vast retention basin, with villas reflections spreading on the water, Vinpearl Discovery 2 Phu Quoc is a resort which appeals to tourists with not only natural landscape but also a wonderful and relaxing space.

  • Amiana Resort and Villas Nha Trang


    Located along on a secluded bay, Amiana Resort Nha Trang features a private beach area and offers the Nha Trang seascape.

  • The Anam Resort Cam Ranh Nha Trang


    The Anam - perfect five-star resort blends colonial era charm with warm-hearted Vietnamese service. Relax on mattress-thick sun loungers on Vietnam’s most beautiful beach, soak in three sparkling pools edged with bougainvilleas, stroll along immaculate lawns and taste the best Vietnamese and international cuisine at our four restaurants.

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